Ideas & Inkspiration

Customer loyalty is changing. Can offline marketing save the day?

Many marketers can’t remember the last time they ran an offline marketing campaign. But by closing the door on offline marketing, you.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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The ultimate recipe for customer delight – 2 simple methods

As customer expectations continue to climb, customer delight should be a focus for every business.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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Modern consumers are changing the face of customer retention

In the past few decades, we’ve seen transformations in technology, communications and social values. Not surprisingly, modern consumer.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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Perfecting personalised marketing - what’s cool and what’s creepy?

Personalised marketing is about treating your customers like people, rather than numbers. Sounds simple, doesn’t it? However, there.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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11 personalised direct mail ideas to jazz up your B2B sales cycle

At a time when trust in sales and marketing is at an all-time low, personalised direct mail marketing might seem like a risk. But now.

Ideas, interviews & inkspiration

by Kate Saunders | January 22 2019
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9 ways to amplify customer loyalty with handwritten notes

With the amount of emails, digital advertising and social media content constantly grows, the quality of interactions has taken a hit..

Ideas, interviews & inkspiration

by Kate Saunders | January 22 2019
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Why 2019 is seeing the renaissance of handwritten direct mail

The term ‘direct mail’ hasn’t always oozed sexiness in the marketing world. Back when direct mail campaigns simply referred to.

Ideas, interviews & inkspiration

by Kate Saunders | January 21 2019
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10 Ways To Throw An Event That Inspires

On a rainy afternoon we put our heads together at Inkpact and decided it was time to brighten things up, the outcome of which was a.

Ideas, interviews & inkspiration

by Sam Jones | December 10 2018
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