The Inkpact Blog

All the information you need to understand Inkpact and everything CRM & Customer Loyalty.

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personalised marketing

personalised marketing, CRM strategy, valentines, handwritten

Valentine's Day and The Power of Handwriting

Why do we feel the need to write "I love you" on a piece of paper? Valentine’s Day is fast...

2 Minute Read

personalised marketing, direct mail, emotional intelligence

From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring to...

3 Minute Read

personalised marketing, surprise and delight, account based marketing, conversational marketing

How Personalisation Helped To Build A Loyal Customer Base

We sat down and popped open a bottle of Prosecco with Fran Langham, Head of Marketing at iAdvize,...

8 Minute Read