2021 CRM & Loyalty Trends

When I was asked to write this piece on a round-up of CRM and Loyalty trends in 2021, to be...

Customer Experience is out, Human Experience is in…

What can three leading ladies from some of the UK’s biggest brands (John Lewis, BrewDog and...

It's time to change the way retail approaches Black Friday!

Black Friday started in the USA as a post-Thanksgiving sale and has since crept across the globe,...

Stores are open...what now?

Throughout the pandemic, we saw the reliance on online shopping increase at an accelerated speed....

What's Happening in Loyalty?

As if keeping customers loyal wasn’t hard and complicated enough, along came lockdown! I don’t...

Winning Back Lapsed Customers as Lockdown Eases

Winning back lapsed customers unfortunately has to be part of any CRM strategy. As incredible as...

The Story of Inkpact

The Story of Inkpact February 2021 With it being International Storytelling week, we thought...

What makes a good CRM strategy?

Before I answer this question, why am I writing about this topic? Well, I’m Jeannine and I’ve...

7 tips to engage your team and delight your customers during Covid-19

These are uncertain times for business and your team sometimes might feel unmotivated or unhappy....