The Inkpact Blog

From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring to...

How to hack your sales prospecting campaign in 2019

Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not alone.

The advantages of direct mail marketing: The science behind the statistics

Which brands are nailing their targeted sales outreach?

Are you in pursuit of attracting new customers and creating excitement around your brand? To grab...

Why invest in a targeted Account Based Selling model

Account based selling models have gained huge popularity in recent years, as businesses experiment...

Customer loyalty is changing. Can offline marketing save the day?

Many marketers can’t remember the last time they ran an offline marketing campaign. But by closing...

The ultimate recipe for customer delight – 2 simple methods

As customer expectations continue to climb, customer delight should be a focus for every business.

Modern consumers are changing the face of customer retention

In the past few decades, we’ve seen transformations in technology, communications and social...

Perfecting personalised marketing - what’s cool and what’s creepy?

Personalised marketing is about treating your customers like people, rather than numbers. Sounds...