The principle of reciprocity: Why we give gifts in business

Great customer service isn’t just the right thing to do — it’s also good for business. Without customer retention strategies in.

Why We’re Launching Personalised Corporate Gifting: A Note From Our CEO

Inkpact is helping to give corporate gifting a makeover, say goodbye to throwaway plastic rubbish, say hello to beautiful, ethical.

Ideas, interviews & inkspiration

First impressions count so fix your customer welcome strategy

Calling all customer retention, loyalty, relations and success managers across subscription businesses, ecommerce platforms, retail.

Ideas, interviews & inkspiration

Why embrace emotional selling in B2B campaigns

Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in particular are investing heavily in their.

Ideas, interviews & inkspiration, conversational marketing