The Inkpact Blog

All the information you need to understand Inkpact and everything CRM & Customer Loyalty.

The principle of reciprocity: Why we give gifts in business

Great customer service isn’t just the right thing to do — it’s also good for business. Without...

Why We’re Launching Personalised Corporate Gifting: A Note From Our CEO

Inkpact is helping to give corporate gifting a makeover, say goodbye to throwaway plastic...

First impressions count so fix your customer welcome strategy

Calling all customer retention, loyalty, relations and success managers across subscription...

Why embrace emotional selling in B2B campaigns

Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in...

Don’t underestimate the ROI of thanking customers

The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a...

From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring...

How to hack your sales prospecting campaign in 2019

Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not...

The advantages of direct mail marketing: The science behind the statistics

Which brands are nailing their targeted sales outreach?

Are you in pursuit of attracting new customers and creating excitement around your brand? To...