The Inkpact Blog

All the information you need to understand Inkpact and everything CRM & Customer Loyalty.

The similarities between B2B marketing and dating: A note from our CEO

One big breakup, many dating apps, jokes with my cofounder Andrew around his "conversion rates"...

6 simple rules of corporate gifting

It’s always a good idea to show clients your gratitude, but there are rules to follow. When it...

Human - the new buzzword in business: A Note from our CEO

I cant help but giggle to myself that the “new" word in marketing and business today is human....

The principle of reciprocity: Why we give gifts in business

Great customer service isn’t just the right thing to do — it’s also good for business. Without...

Why We’re Launching Personalised Corporate Gifting: A Note From Our CEO

Inkpact is helping to give corporate gifting a makeover, say goodbye to throwaway plastic...

First impressions count so fix your customer welcome strategy

Calling all customer retention, loyalty, relations and success managers across subscription...

Why embrace emotional selling in B2B campaigns

Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in...

Don’t underestimate the ROI of thanking customers

The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a...

From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring...