--- title: The Inkpact Blog (4) description: All the information you need to understand Inkpact and everything CRM & Customer Loyalty. (4) --- [![INKPACT](https://blog.inkpact.com/hubfs/raw_assets/public/Inkpact_March2021/images/Inkpact_Green.svg "INKPACT")](https://inkpact.com/) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) # The Inkpact Blog #### All the information you need to understand Inkpact and everything CRM & Customer Loyalty. ## [The similarities between B2B marketing and dating: A note from our CEO](https://blog.inkpact.com/the-hilarious-similarities-between-b2b-marketing-and-dating-a-note-form-our-ceo) One big breakup, many dating apps, jokes with my cofounder Andrew around his "conversion rates"... 3 Minute Read [Read More](https://blog.inkpact.com/the-hilarious-similarities-between-b2b-marketing-and-dating-a-note-form-our-ceo) ## [6 simple rules of corporate gifting](https://blog.inkpact.com/6-simple-rules-of-corporate-gifting) It’s always a good idea to show clients your gratitude, but there are rules to follow. When it... 3 Minute Read [Read More](https://blog.inkpact.com/6-simple-rules-of-corporate-gifting) ## [Human - the new buzzword in business: A Note from our CEO](https://blog.inkpact.com/human-the-new-buzzword-in-business) I cant help but giggle to myself that the “new" word in marketing and business today is human.... 3 Minute Read [Read More](https://blog.inkpact.com/human-the-new-buzzword-in-business) ## [The principle of reciprocity: Why we give gifts in business](https://blog.inkpact.com/the-principle-of-reciprocity-why-we-give-gifts-in-business) Great customer service isn’t just the right thing to do — it’s also good for business. Without... 3 Minute Read [Read More](https://blog.inkpact.com/the-principle-of-reciprocity-why-we-give-gifts-in-business) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Why We’re Launching Personalised Corporate Gifting: A Note From Our CEO](https://blog.inkpact.com/why-were-launching-personalised-corporate-gifting) Inkpact is helping to give corporate gifting a makeover, say goodbye to throwaway plastic rubbish,... 3 Minute Read [Read More](https://blog.inkpact.com/why-were-launching-personalised-corporate-gifting) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [First impressions count so fix your customer welcome strategy](https://blog.inkpact.com/first-impressions-count-so-fix-your-customer-welcome-strategy) Calling all customer retention, loyalty, relations and success managers across subscription... 3 Minute Read [Read More](https://blog.inkpact.com/first-impressions-count-so-fix-your-customer-welcome-strategy) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration), [conversational marketing](https://blog.inkpact.com/tag/conversational-marketing) ## [Why embrace emotional selling in B2B campaigns](https://blog.inkpact.com/why-embrace-emotional-selling-in-b2b-campaigns) Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in... 3 Minute Read [Read More](https://blog.inkpact.com/why-embrace-emotional-selling-in-b2b-campaigns) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Don’t underestimate the ROI of thanking customers](https://blog.inkpact.com/dont-underestimate-the-roi-of-thanking-customers) The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a... 3 Minute Read [Read More](https://blog.inkpact.com/dont-underestimate-the-roi-of-thanking-customers) [personalised marketing](https://blog.inkpact.com/tag/personalised-marketing), [direct mail](https://blog.inkpact.com/tag/direct-mail), [emotional intelligence](https://blog.inkpact.com/tag/emotional-intelligence) ## [From postcards to personalised marketing: How direct mail has evolved](https://blog.inkpact.com/from-postcards-to-personalised-marketing-how-direct-mail-has-evolved) When you think of direct mail, mass-produced catalogues and bank statements most probably spring to... 3 Minute Read [Read More](https://blog.inkpact.com/from-postcards-to-personalised-marketing-how-direct-mail-has-evolved) [Prev](https://blog.inkpact.com/page/3) [2](https://blog.inkpact.com/page/2) [3](https://blog.inkpact.com/page/3) [4](https://blog.inkpact.com/page/4) [5](https://blog.inkpact.com/page/5) [6](https://blog.inkpact.com/page/6) [Next](https://blog.inkpact.com/page/5) ![Human Connection logo](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/Real_Connection_White-new.png?width=200&name=Real_Connection_White-new.png) ![Social Enterprise accreditation](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/SEUK.png?width=200&name=SEUK.png) #### FIND US 20 Air Street London W1B 5AN 023 8110 3192 #### HELP & INSPIRATION - [About](https://inkpact.com/about-us/) - [Help Center](https://help.inkpact.com/) - [Order a sample pack](https://learn.inkpact.com/sample-request) - [Our Blog](https://blog.inkpact.com/inkpact-blog) #### LEGAL - [Security](https://inkpact.com/security/) - [Privacy Policy](https://inkpact.com/privacy-policy/) - [Cookie Policy](https://inkpact.com/cookie-policy/) - [Terms & Conditions](https://inkpact.com/terms-conditions/) © 2021 INKPACT. 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