Jeannine Rafferty

customer loyalty, CRM strategy, retail, CRM Trends

2021 CRM & Loyalty Trends

When I was asked to write this piece on a round-up of CRM and Loyalty trends in 2021, to be...
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customer loyalty, CRM strategy, retail, Black Friday

It's time to change the way retail approaches Black Friday!

Black Friday started in the USA as a post-Thanksgiving sale and has since crept across the globe,...
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customer loyalty, CRM strategy, retail

Stores are open...what now?

Throughout the pandemic, we saw the reliance on online shopping increase at an accelerated speed....
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surprise and delight, customer loyalty, CRM strategy

What's Happening in Loyalty?

As if keeping customers loyal wasn’t hard and complicated enough, along came lockdown! I don’t...
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surprise and delight, customer loyalty, CRM strategy

Winning Back Lapsed Customers as Lockdown Eases

Winning back lapsed customers unfortunately has to be part of any CRM strategy. As incredible as...
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surprise and delight, customer loyalty, CRM strategy

What makes a good CRM strategy?

Before I answer this question, why am I writing about this topic? Well, I’m Jeannine and I’ve...
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