Jeannine Rafferty

It's time to change the way retail approaches Black Friday!

Black Friday started in the USA as a post-Thanksgiving sale and has since crept across the...

Stores are open...what now?

Throughout the pandemic, we saw the reliance on online shopping increase at an accelerated...

What's Happening in Loyalty?

 As if keeping customers loyal wasn’t hard and complicated enough, along came lockdown! I don’t...

Winning Back Lapsed Customers as Lockdown Eases

Winning back lapsed customers unfortunately has to be part of any CRM strategy. As incredible as...

What makes a good CRM strategy?

Before I answer this question, why am I writing about this topic? Well, I’m Jeannine and I’ve...