--- title: How To Build A Fan Base Of Members Instead Of A Customer Base Of Bookers description: How To Build A Fan Base Of Members Instead Of A Customer Base Of Bookers image: https://blog.inkpact.com/hubfs/samantha-gades-540989-unsplash.jpg --- [![INKPACT](https://blog.inkpact.com/hubfs/raw_assets/public/Inkpact_March2021/images/Inkpact_Green.svg "INKPACT")](https://inkpact.com/) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) ![](https://blog.inkpact.com/hubfs/samantha-gades-540989-unsplash.jpg) # How To Build A Fan Base Of Members Instead Of A Customer Base Of Bookers Published by [Sam Jones](https://blog.inkpact.com/author/sam-jones) on Dec 19, 2018, 10:58:24 AM > “If you do what you did at the beginning at the end, there will be no end” – Tony Robbins The corporate world can learn some valuable lessons from the travel and hospitality industry in terms of having a passion to serve people and deliver outstanding customer experience. It takes a truly unforgettable brand to stand out in such a competitive. Since publishing their first luxury travel hotel guide in 2003, **[Mr & Mrs. Smith](https://www.mrandmrssmith.com/)** have been building a travel club for hotel lovers to over a booming 1.7 million members across 100 different countries. We spoke with Tamara Lohan, CTO, and co-founder of Mr & Mrs. Smith to uncover what it takes to build a brand people fall in love with. Tags: [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) [Back to Blog](https://blog.inkpact.com) ## Related Articles ## [How Personalisation Helped To Build A Loyal Customer Base](https://blog.inkpact.com/personalisation-helped-build-loyal-customer-base) We sat down and popped open a bottle of Prosecco with Fran Langham, Head of Marketing at iAdvize,... [Read More](https://blog.inkpact.com/personalisation-helped-build-loyal-customer-base) ## [Why invest in a targeted Account Based Selling model](https://blog.inkpact.com/why-invest-in-a-targeted-account-based-selling-model) Account based selling models have gained huge popularity in recent years, as businesses experiment... [Read More](https://blog.inkpact.com/why-invest-in-a-targeted-account-based-selling-model) ## [Winning Back Lapsed Customers as Lockdown Eases](https://blog.inkpact.com/winning-back-lapsed-customers-as-lockdown-eases) Winning back lapsed customers unfortunately has to be part of any CRM strategy. As incredible as... [Read More](https://blog.inkpact.com/winning-back-lapsed-customers-as-lockdown-eases) ![Human Connection logo](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/Real_Connection_White-new.png?width=200&name=Real_Connection_White-new.png) ![Social Enterprise accreditation](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/SEUK.png?width=200&name=SEUK.png) #### FIND US 20 Air Street London W1B 5AN 023 8110 3192 #### HELP & INSPIRATION - [About](https://inkpact.com/about-us/) - [Help Center](https://help.inkpact.com/) - [Order a sample pack](https://learn.inkpact.com/sample-request) - [Our Blog](https://blog.inkpact.com/inkpact-blog) #### LEGAL - [Security](https://inkpact.com/security/) - [Privacy Policy](https://inkpact.com/privacy-policy/) - [Cookie Policy](https://inkpact.com/cookie-policy/) - [Terms & Conditions](https://inkpact.com/terms-conditions/) © 2021 INKPACT. All rights reserved. - - - -