--- title: The Inkpact Blog | Sam Jones description: All the information you need to understand Inkpact and everything CRM & Customer Loyalty. --- [![INKPACT](https://blog.inkpact.com/hubfs/raw_assets/public/Inkpact_March2021/images/Inkpact_Green.svg "INKPACT")](https://inkpact.com/) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) # Sam Jones [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [How To Build A Fan Base Of Members Instead Of A Customer Base Of Bookers](https://blog.inkpact.com/how-to-build-a-fan-base-of-members-instead-of-a-customer-base-of-bookers) “If you do what you did at the beginning at the end, there will be no end” – Tony Robbins The... [Read More](https://blog.inkpact.com/how-to-build-a-fan-base-of-members-instead-of-a-customer-base-of-bookers) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [10 Ways To Throw An Event That Inspires](https://blog.inkpact.com/throw-event-that-inspires) On a rainy afternoon we put our heads together at Inkpact and decided it was time to brighten... 6 Minute Read [Read More](https://blog.inkpact.com/throw-event-that-inspires) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [9 Amazing Companies Who Understand The Power Of Delighting Customers](https://blog.inkpact.com/9-amazing-companies-who-understand-the-power-of-delighting-customers) 8 Minute Read [Read More](https://blog.inkpact.com/9-amazing-companies-who-understand-the-power-of-delighting-customers) [personalised marketing](https://blog.inkpact.com/tag/personalised-marketing), [surprise and delight](https://blog.inkpact.com/tag/surprise-and-delight), [account based marketing](https://blog.inkpact.com/tag/account-based-marketing), [conversational marketing](https://blog.inkpact.com/tag/conversational-marketing) ## [How Personalisation Helped To Build A Loyal Customer Base](https://blog.inkpact.com/personalisation-helped-build-loyal-customer-base) We sat down and popped open a bottle of Prosecco with Fran Langham, Head of Marketing at iAdvize,... 8 Minute Read [Read More](https://blog.inkpact.com/personalisation-helped-build-loyal-customer-base) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [5 Tips For Giving Magical Corporate Gifts This Christmas](https://blog.inkpact.com/5-tips-for-giving-magical-corporate-christmas-gifts) How did this year go so fast? Christmas is now approaching (we’re not quite ready to hit play on... 3 Minute Read [Read More](https://blog.inkpact.com/5-tips-for-giving-magical-corporate-christmas-gifts) ![Human Connection logo](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/Real_Connection_White-new.png?width=200&name=Real_Connection_White-new.png) ![Social Enterprise accreditation](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/SEUK.png?width=200&name=SEUK.png) #### FIND US 20 Air Street London W1B 5AN 023 8110 3192 #### HELP & INSPIRATION - [About](https://inkpact.com/about-us/) - [Help Center](https://help.inkpact.com/) - [Order a sample pack](https://learn.inkpact.com/sample-request) - [Our Blog](https://blog.inkpact.com/inkpact-blog) #### LEGAL - [Security](https://inkpact.com/security/) - [Privacy Policy](https://inkpact.com/privacy-policy/) - [Cookie Policy](https://inkpact.com/cookie-policy/) - [Terms & Conditions](https://inkpact.com/terms-conditions/) © 2021 INKPACT. All rights reserved. - - - -