Customer loyalty is changing. Can offline marketing save the day?

Many marketers can’t remember the last time they ran an offline marketing campaign. But by closing...

The ultimate recipe for customer delight – 2 simple methods

As customer expectations continue to climb, customer delight should be a focus for every business.

Modern consumers are changing the face of customer retention

In the past few decades, we’ve seen transformations in technology, communications and social...

Perfecting personalised marketing - what’s cool and what’s creepy?

Personalised marketing is about treating your customers like people, rather than numbers. Sounds...

9 ways to amplify customer loyalty with handwritten notes

With the amount of emails, digital advertising and social media content constantly grows, the...

Why 2019 is seeing the renaissance of handwritten direct mail

The term ‘direct mail’ hasn’t always oozed sexiness in the marketing world. Back when direct mail...

How To Build A Fan Base Of Members Instead Of A Customer Base Of Bookers

“If you do what you did at the beginning at the end, there will be no end” – Tony Robbins The...

10 Ways To Throw An Event That Inspires

On a rainy afternoon we put our heads together at Inkpact and decided it was time to brighten...

9 Amazing Companies Who Understand The Power Of Delighting Customers