--- title: The Inkpact Blog | Kate Saunders (2) description: Customer Success Manager (2) --- [![INKPACT](https://blog.inkpact.com/hubfs/raw_assets/public/Inkpact_March2021/images/Inkpact_Green.svg "INKPACT")](https://inkpact.com/) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) # Kate Saunders #### Customer Success Manager [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Why invest in a targeted Account Based Selling model](https://blog.inkpact.com/why-invest-in-a-targeted-account-based-selling-model) Account based selling models have gained huge popularity in recent years, as businesses experiment... 3 Minute Read [Read More](https://blog.inkpact.com/why-invest-in-a-targeted-account-based-selling-model) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Customer loyalty is changing. Can offline marketing save the day?](https://blog.inkpact.com/customer-loyalty-is-changing-can-offline-marketing-save-the-day) Many marketers can’t remember the last time they ran an offline marketing campaign. But by closing... 3 Minute Read [Read More](https://blog.inkpact.com/customer-loyalty-is-changing-can-offline-marketing-save-the-day) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [The ultimate recipe for customer delight – 2 simple methods](https://blog.inkpact.com/the-ultimate-recipe-for-customer-delight-2-simple-methods) As customer expectations continue to climb, customer delight should be a focus for every business. 3 Minute Read [Read More](https://blog.inkpact.com/the-ultimate-recipe-for-customer-delight-2-simple-methods) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Modern consumers are changing the face of customer retention](https://blog.inkpact.com/modern-consumers-are-changing-the-face-of-customer-retention) In the past few decades, we’ve seen transformations in technology, communications and social... 4 Minute Read [Read More](https://blog.inkpact.com/modern-consumers-are-changing-the-face-of-customer-retention) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Perfecting personalised marketing - what’s cool and what’s creepy?](https://blog.inkpact.com/perfecting-personalised-marketing-whats-cool-and-whats-creepy) Personalised marketing is about treating your customers like people, rather than numbers. Sounds... 3 Minute Read [Read More](https://blog.inkpact.com/perfecting-personalised-marketing-whats-cool-and-whats-creepy) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [9 ways to amplify customer loyalty with handwritten notes](https://blog.inkpact.com/9-ways-to-amplify-customer-loyalty-with-handwritten-notes) With the amount of emails, digital advertising and social media content constantly grows, the... 4 Minute Read [Read More](https://blog.inkpact.com/9-ways-to-amplify-customer-loyalty-with-handwritten-notes) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Why 2019 is seeing the renaissance of handwritten direct mail](https://blog.inkpact.com/why-2019-is-seeing-the-renaissance-of-handwritten-direct-mail) The term ‘direct mail’ hasn’t always oozed sexiness in the marketing world. Back when direct mail... 4 Minute Read [Read More](https://blog.inkpact.com/why-2019-is-seeing-the-renaissance-of-handwritten-direct-mail) [Prev](https://blog.inkpact.com/author/kate-saunders/page/1) [1](https://blog.inkpact.com/author/kate-saunders/page/1) [2](https://blog.inkpact.com/author/kate-saunders/page/2) Next ![Human Connection logo](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/Real_Connection_White-new.png?width=200&name=Real_Connection_White-new.png) ![Social Enterprise accreditation](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/SEUK.png?width=200&name=SEUK.png) #### FIND US 20 Air Street London W1B 5AN 023 8110 3192 #### HELP & INSPIRATION - [About](https://inkpact.com/about-us/) - [Help Center](https://help.inkpact.com/) - [Order a sample pack](https://learn.inkpact.com/sample-request) - [Our Blog](https://blog.inkpact.com/inkpact-blog) #### LEGAL - [Security](https://inkpact.com/security/) - [Privacy Policy](https://inkpact.com/privacy-policy/) - [Cookie Policy](https://inkpact.com/cookie-policy/) - [Terms & Conditions](https://inkpact.com/terms-conditions/) © 2021 INKPACT. All rights reserved. - - - -