Kate Saunders

Which brands are nailing their targeted sales outreach?

Are you in pursuit of attracting new customers and creating excitement around your brand? To grab...

Why invest in a targeted Account Based Selling model

Account based selling models have gained huge popularity in recent years, as businesses experiment...

Customer loyalty is changing. Can offline marketing save the day?

Many marketers can’t remember the last time they ran an offline marketing campaign. But by closing...

The ultimate recipe for customer delight – 2 simple methods

As customer expectations continue to climb, customer delight should be a focus for every business.

Modern consumers are changing the face of customer retention

In the past few decades, we’ve seen transformations in technology, communications and social...

Perfecting personalised marketing - what’s cool and what’s creepy?

Personalised marketing is about treating your customers like people, rather than numbers. Sounds...

11 personalised direct mail ideas to jazz up your B2B sales cycle

At a time when trust in sales and marketing is at an all-time low, personalised direct mail...

9 ways to amplify customer loyalty with handwritten notes

With the amount of emails, digital advertising and social media content constantly grows, the...

Why 2019 is seeing the renaissance of handwritten direct mail

The term ‘direct mail’ hasn’t always oozed sexiness in the marketing world. Back when direct mail...