How To Build A Fan Base Of Members Instead Of A Customer Base Of Bookers

“If you do what you did at the beginning at the end, there will be no end” – Tony Robbins

The corporate world can learn some valuable lessons from the travel and hospitality industry in terms of having a passion to serve people and deliver outstanding customer experience. It takes a truly unforgettable brand to stand out in such a competitive. Since publishing their first luxury travel hotel guide in 2003, Mr & Mrs. Smith have been building a travel club for hotel lovers to over a booming 1.7 million members across 100 different countries. We spoke with Tamara Lohan, CTO, and co-founder of Mr & Mrs. Smith to uncover what it takes to build a brand people fall in love with.