---
title: The Inkpact Blog  | conversational marketing
description: conversational marketing | All the information you need to understand Inkpact and everything CRM & Customer Loyalty.
---

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- [WHY INKPACT?](https://inkpact.com/why-inkpact/)
- [CLIENTS](https://inkpact.com/clients/)
- [CONTACT](https://inkpact.com/contact/)
- [BOOK A CALL](https://inkpact.com/book-a-call)
- [LOGIN](https://inkpact.com/login)

# The Inkpact Blog

#### All the information you need to understand Inkpact and everything CRM & Customer Loyalty.

Posts about

# conversational marketing

<https://blog.inkpact.com/why-embrace-emotional-selling-in-b2b-campaigns>

[Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration), [conversational marketing](https://blog.inkpact.com/tag/conversational-marketing)

## [Why embrace emotional selling in B2B campaigns](https://blog.inkpact.com/why-embrace-emotional-selling-in-b2b-campaigns)

 Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in...

 3 Minute Read

[Read More](https://blog.inkpact.com/why-embrace-emotional-selling-in-b2b-campaigns)

<https://blog.inkpact.com/personalisation-helped-build-loyal-customer-base>

[personalised marketing](https://blog.inkpact.com/tag/personalised-marketing), [surprise and delight](https://blog.inkpact.com/tag/surprise-and-delight), [account based marketing](https://blog.inkpact.com/tag/account-based-marketing), [conversational marketing](https://blog.inkpact.com/tag/conversational-marketing)

## [How Personalisation Helped To Build A Loyal Customer Base](https://blog.inkpact.com/personalisation-helped-build-loyal-customer-base)

 We sat down and popped open a bottle of Prosecco with Fran Langham, Head of Marketing at iAdvize,...

 8 Minute Read

[Read More](https://blog.inkpact.com/personalisation-helped-build-loyal-customer-base)

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