The Inkpact Blog

All the information you need to understand Inkpact and everything CRM & Customer Loyalty.

Why embrace emotional selling in B2B campaigns

Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in...

Don’t underestimate the ROI of thanking customers

The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a...

From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring...

How to hack your sales prospecting campaign in 2019

Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not...

The advantages of direct mail marketing: The science behind the statistics

Which brands are nailing their targeted sales outreach?

Are you in pursuit of attracting new customers and creating excitement around your brand? To...

Why invest in a targeted Account Based Selling model

Account based selling models have gained huge popularity in recent years, as businesses...

Customer loyalty is changing. Can offline marketing save the day?

Many marketers can’t remember the last time they ran an offline marketing campaign. But by...

The ultimate recipe for customer delight – 2 simple methods

As customer expectations continue to climb, customer delight should be a focus for every...