--- title: The Inkpact Blog | Kate Saunders description: Customer Success Manager --- [![INKPACT](https://blog.inkpact.com/hubfs/raw_assets/public/Inkpact_March2021/images/Inkpact_Green.svg "INKPACT")](https://inkpact.com/) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) - [WHY INKPACT?](https://inkpact.com/why-inkpact/) - [CLIENTS](https://inkpact.com/clients/) - [CONTACT](https://inkpact.com/contact/) - [BOOK A CALL](https://inkpact.com/book-a-call) - [LOGIN](https://inkpact.com/login) # Kate Saunders #### Customer Success Manager [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Introducing The Scribe Tribe](https://blog.inkpact.com/introducing-the-scribe-tribe) Inkpact was born in 2015 amongst the overwhelm of digital when Charlotte realised that the only way... 5 Minute Read [Read More](https://blog.inkpact.com/introducing-the-scribe-tribe) ## [6 simple rules of corporate gifting](https://blog.inkpact.com/6-simple-rules-of-corporate-gifting) It’s always a good idea to show clients your gratitude, but there are rules to follow. When it... 3 Minute Read [Read More](https://blog.inkpact.com/6-simple-rules-of-corporate-gifting) ## [The principle of reciprocity: Why we give gifts in business](https://blog.inkpact.com/the-principle-of-reciprocity-why-we-give-gifts-in-business) Great customer service isn’t just the right thing to do — it’s also good for business. Without... 3 Minute Read [Read More](https://blog.inkpact.com/the-principle-of-reciprocity-why-we-give-gifts-in-business) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [First impressions count so fix your customer welcome strategy](https://blog.inkpact.com/first-impressions-count-so-fix-your-customer-welcome-strategy) Calling all customer retention, loyalty, relations and success managers across subscription... 3 Minute Read [Read More](https://blog.inkpact.com/first-impressions-count-so-fix-your-customer-welcome-strategy) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration), [conversational marketing](https://blog.inkpact.com/tag/conversational-marketing) ## [Why embrace emotional selling in B2B campaigns](https://blog.inkpact.com/why-embrace-emotional-selling-in-b2b-campaigns) Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in... 3 Minute Read [Read More](https://blog.inkpact.com/why-embrace-emotional-selling-in-b2b-campaigns) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [Don’t underestimate the ROI of thanking customers](https://blog.inkpact.com/dont-underestimate-the-roi-of-thanking-customers) The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a... 3 Minute Read [Read More](https://blog.inkpact.com/dont-underestimate-the-roi-of-thanking-customers) [personalised marketing](https://blog.inkpact.com/tag/personalised-marketing), [direct mail](https://blog.inkpact.com/tag/direct-mail), [emotional intelligence](https://blog.inkpact.com/tag/emotional-intelligence) ## [From postcards to personalised marketing: How direct mail has evolved](https://blog.inkpact.com/from-postcards-to-personalised-marketing-how-direct-mail-has-evolved) When you think of direct mail, mass-produced catalogues and bank statements most probably spring to... 3 Minute Read [Read More](https://blog.inkpact.com/from-postcards-to-personalised-marketing-how-direct-mail-has-evolved) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [How to hack your sales prospecting campaign in 2019](https://blog.inkpact.com/how-to-hack-your-sales-prospecting-campaign-in-2019) Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not alone. 3 Minute Read [Read More](https://blog.inkpact.com/how-to-hack-your-sales-prospecting-campaign-in-2019) [Ideas, interviews & inkspiration](https://blog.inkpact.com/tag/ideas-interviews-inkspiration) ## [The advantages of direct mail marketing: The science behind the statistics](https://blog.inkpact.com/the-advantages-of-direct-mail-marketing-the-science-behind-the-statistics) 3 Minute Read [Read More](https://blog.inkpact.com/the-advantages-of-direct-mail-marketing-the-science-behind-the-statistics) Prev [1](https://blog.inkpact.com/author/kate-saunders/page/1) [2](https://blog.inkpact.com/author/kate-saunders/page/2) [Next](https://blog.inkpact.com/author/kate-saunders/page/2) ![Human Connection logo](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/Real_Connection_White-new.png?width=200&name=Real_Connection_White-new.png) ![Social Enterprise accreditation](https://blog.inkpact.com/hs-fs/hubfs/raw_assets/public/Inkpact_March2021/images/SEUK.png?width=200&name=SEUK.png) #### FIND US 20 Air Street London W1B 5AN 023 8110 3192 #### HELP & INSPIRATION - [About](https://inkpact.com/about-us/) - [Help Center](https://help.inkpact.com/) - [Order a sample pack](https://learn.inkpact.com/sample-request) - [Our Blog](https://blog.inkpact.com/inkpact-blog) #### LEGAL - [Security](https://inkpact.com/security/) - [Privacy Policy](https://inkpact.com/privacy-policy/) - [Cookie Policy](https://inkpact.com/cookie-policy/) - [Terms & Conditions](https://inkpact.com/terms-conditions/) © 2021 INKPACT. All rights reserved. - - - -