Kate Saunders

Introducing The Scribe Tribe

Inkpact was born in 2015 amongst the overwhelm of digital when Charlotte realised that the only way...

6 simple rules of corporate gifting

It’s always a good idea to show clients your gratitude, but there are rules to follow. When it...

The principle of reciprocity: Why we give gifts in business

Great customer service isn’t just the right thing to do — it’s also good for business. Without...

First impressions count so fix your customer welcome strategy

Calling all customer retention, loyalty, relations and success managers across subscription...

Why embrace emotional selling in B2B campaigns

Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in...

Don’t underestimate the ROI of thanking customers

The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a...

From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring to...

How to hack your sales prospecting campaign in 2019

Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not alone.

The advantages of direct mail marketing: The science behind the statistics