Ideas & Inkspiration

Which brands are nailing their targeted sales outreach?

Are you in pursuit of attracting new customers and creating excitement around your brand? To grab the attention of ideal clients, and.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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Why invest in a targeted Account Based Selling model

Account based selling models have gained huge popularity in recent years, as businesses experiment with different marketing and sales.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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Customer loyalty is changing. Can offline marketing save the day?

Many marketers can’t remember the last time they ran an offline marketing campaign. But by closing the door on offline marketing, you.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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The ultimate recipe for customer delight – 2 simple methods

As customer expectations continue to climb, customer delight should be a focus for every business.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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Modern consumers are changing the face of customer retention

In the past few decades, we’ve seen transformations in technology, communications and social values. Not surprisingly, modern consumer.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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Perfecting personalised marketing - what’s cool and what’s creepy?

Personalised marketing is about treating your customers like people, rather than numbers. Sounds simple, doesn’t it? However, there.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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11 personalised direct mail ideas to jazz up your B2B sales cycle

At a time when trust in sales and marketing is at an all-time low, personalised direct mail marketing might seem like a risk. But now.

Ideas, interviews & inkspiration

by Kate Saunders | January 22 2019
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9 ways to amplify customer loyalty with handwritten notes

With the amount of emails, digital advertising and social media content constantly grows, the quality of interactions has taken a hit..

Ideas, interviews & inkspiration

by Kate Saunders | January 22 2019
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