Ideas & Inkspiration

Don’t underestimate the ROI of thanking customers

The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a fluffy marketing strategy – there’s.

Ideas, interviews & inkspiration

by Kate Saunders | May 10 2019
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From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring to mind. However, post has.

personalised marketing, direct mail, emotional intelligence

by Kate Saunders | May 10 2019
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How to hack your sales prospecting campaign in 2019

Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not alone.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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Which brands are nailing their targeted sales outreach?

Are you in pursuit of attracting new customers and creating excitement around your brand? To grab the attention of ideal clients, and.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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Why invest in a targeted Account Based Selling model

Account based selling models have gained huge popularity in recent years, as businesses experiment with different marketing and sales.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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Customer loyalty is changing. Can offline marketing save the day?

Many marketers can’t remember the last time they ran an offline marketing campaign. But by closing the door on offline marketing, you.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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The ultimate recipe for customer delight – 2 simple methods

As customer expectations continue to climb, customer delight should be a focus for every business.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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Modern consumers are changing the face of customer retention

In the past few decades, we’ve seen transformations in technology, communications and social values. Not surprisingly, modern consumer.

Ideas, interviews & inkspiration

by Kate Saunders | February 21 2019
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