Ideas & Inkspiration

6 simple rules of corporate gifting

It’s always a good idea to show clients your gratitude, but there are rules to follow. When it comes to corporate gifting, make sure.
by Kate Saunders | July 8 2019
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Human - the new buzzword in business: A Note from our CEO

I cant help but giggle to myself that the “new" word in marketing and business today is human. It's like helloooo we've been human.
by Kate Saunders | July 1 2019
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The principle of reciprocity: Why we give gifts in business

Great customer service isn’t just the right thing to do — it’s also good for business. Without customer retention strategies in place,.
by Kate Saunders | June 25 2019
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Why We’re Launching Personalised Corporate Gifting: A Note From Our CEO

Inkpact is helping to give corporate gifting a makeover, say goodbye to throwaway plastic rubbish, say hello to beautiful, ethical and.

Ideas, interviews & inkspiration

by Kate Saunders | May 31 2019
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First impressions count so fix your customer welcome strategy

Calling all customer retention, loyalty, relations and success managers across subscription businesses, ecommerce platforms, retail.

Ideas, interviews & inkspiration

by Kate Saunders | May 10 2019
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Why embrace emotional selling in B2B campaigns

Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in particular are investing heavily in their.

Ideas, interviews & inkspiration, conversational marketing

by Kate Saunders | May 10 2019
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Don’t underestimate the ROI of thanking customers

The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a fluffy marketing strategy – there’s.

Ideas, interviews & inkspiration

by Kate Saunders | May 10 2019
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From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring to mind. However, post has.

personalised marketing, direct mail, emotional intelligence

by Kate Saunders | May 10 2019
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How to hack your sales prospecting campaign in 2019

Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not alone.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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