Ideas & Inkspiration

Why We’re Launching Personalised Corporate Gifting: A Note From Our CEO

Inkpact is helping to give corporate gifting a makeover, say goodbye to throwaway plastic rubbish, say hello to beautiful, ethical and.

Ideas, interviews & inkspiration

by Kate Saunders | May 31 2019
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First impressions count so fix your customer welcome strategy

Calling all customer retention, loyalty, relations and success managers across subscription businesses, ecommerce platforms, retail.

Ideas, interviews & inkspiration

by Kate Saunders | May 10 2019
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Why embrace emotional selling in B2B campaigns

Emotional selling is experiencing a wave of popularity as we speak, and B2B businesses in particular are investing heavily in their.

Ideas, interviews & inkspiration, conversational marketing

by Kate Saunders | May 10 2019
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Don’t underestimate the ROI of thanking customers

The ROI of thanking your customers really can’t be underestimated. Genuine appreciation is not a fluffy marketing strategy – there’s.

Ideas, interviews & inkspiration

by Kate Saunders | May 10 2019
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From postcards to personalised marketing: How direct mail has evolved

When you think of direct mail, mass-produced catalogues and bank statements most probably spring to mind. However, post has.

personalised marketing, direct mail, emotional intelligence

by Kate Saunders | May 10 2019
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How to hack your sales prospecting campaign in 2019

Is sales prospecting one of your biggest pains? It may be little comfort to know, you’re not alone.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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The advantages of direct mail marketing: The science behind the statistics

We’ve always believed in the advantages of direct mail marketing, and here are the facts to back us up.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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Which brands are nailing their targeted sales outreach?

Are you in pursuit of attracting new customers and creating excitement around your brand? To grab the attention of ideal clients, and.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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Why invest in a targeted Account Based Selling model

Account based selling models have gained huge popularity in recent years, as businesses experiment with different marketing and sales.

Ideas, interviews & inkspiration

by Kate Saunders | April 3 2019
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